Brand Communication & Campaign Design
Developed visual communication across digital and print platforms for a fashion retail brand, creating campaign assets for seasonal launches, promotional events and product-focused content. The work focused on reinforcing a cohesive brand identity across all brand communications.
Social Media & Retail Graphics
Designed social media content, website visuals, in-store graphics and large-format signage implemented across retail locations nationwide. The role combined layout design, art direction and consistent brand communication across both digital and physical spaces.
Created tailored visual directions for key commercial moments such as Black Friday, seasonal sales, New Season launches and special promotions. Each campaign required building a distinct identity within the existing brand system, adapting color, typography and graphic elements to reflect urgency or seasonal context while maintaining brand coherence. This included high-impact color coding, such as fluorescent pink for sales periods and red and gold for holiday campaigns, ensuring strong visibility across all channels.
View the full project on Behance
