This project was developed as a social media redesign for i-trends Lab, a fashion-focused brand centered on content creation and trend analysis. The objective was to refine and unify its Instagram presence through a structured visual system that could support both editorial and dynamic content formats. The work involved redefining the feed composition and establishing a consistent design language that connects storytelling, visual clarity and brand recognition across all digital touchpoints.
The visual direction combined soft color palettes, layered textures and editorial-inspired compositions to create a recognizable and consistent identity across posts and stories. Alongside the visual redesign, the project contributed to a noticeable increase in both audience engagement and follower growth, helping strengthen the brand’s digital presence.
Full project on Behance
