Concept & Brand Development
This project explores how a clothing brand can communicate values beyond aesthetics, using design as a tool for storytelling and awareness. It was developed entirely from scratch, starting with the definition of the concept and evolving into a complete visual system applied across identity, illustration, print graphics, and social media.
Visual Language & Sistem Design
The visual language combines playfulness with intention, building a cohesive narrative around ecological themes and everyday consumption habits. Each graphic and illustration was created as part of a unified system, reinforcing the brand’s personality across garments and digital platforms.
Created social media content for Mighty Limes combining bold typography, vibrant color palettes, and playful graphic compositions to reflect the brand’s energetic identity. The visual system was designed to keep communication consistent across promotions, product-focused posts, and digital campaigns while maintaining a fresh and recognizable look. The project was also applied to real products and apparel available through the brand’s online store.
